Do I Need a Website for My Plumbing Business?
If you’re a plumber, you might be asking:
“Do I really need a website if I already have a Google Business Profile?”
Short answer: Yes. 100%.
Your Google Business Profile is important but it is not enough by itself.
A website helps you get more calls, more trust, and higher rankings on Google.
Let’s break this down in plain English.
What Is a Google Business Profile?
Your Google Business Profile is the box that shows up when someone searches:
“Plumber near me”
It shows:
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Your business name
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Phone number
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Reviews
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Hours
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Location
This is great. You need this.
But here’s the problem…
A Google Business Profile Has Limits
Your Google Business Profile:
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Has very little space
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Cannot explain all your services
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Does not show your experience well
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Cannot rank for many service keywords
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Does not fully control how people see your business
Google wants more information before it trusts you.
That’s where a website comes in.
When you search for your industry, in this case, plumber near me, what do you notice?
The top 3 non sponsored results have a website! So is worth getting a website?
What Does a Website Do for a Plumbing Business?
A website is your home base online.
It tells Google and customers:
Your website works 24/7, even when you’re on a job or asleep.
How a Website Helps Your Google Business Profile Rank Higher
This part is important.
Google looks at your website to decide if your business is real, active, and trustworthy.
Here’s how a website helps your Google Business Profile:
1. Google Uses Your Website to Verify Your Business
When your Google Business Profile links to a real website, Google sees:
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Matching business name
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Matching address
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Matching phone number
This builds trust.
More trust = better rankings.
2. A Website Gives Google More Content to Read
Your Google profile is small.
Your website can have:
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A page for drain cleaning
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A page for emergency plumbing
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A page for water heaters
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A page for each city you serve
This tells Google exactly what you do.
More details = more chances to show up.
3. Websites Help You Rank for More Searches
Your Google Business Profile might rank for:
Your website can rank for:
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“Emergency plumber in Windsor”
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“Drain cleaning services”
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“Water heater repair near me”
That means more traffic and more calls.
4. Websites Send Strong Signals Back to Google
When people:
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Visit your website
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Stay on your pages
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Click your phone number
Google notices.
This tells Google:
“People like this business.”
That helps your Google Business Profile move up.
Customers Trust Plumbers With Websites More
Think like a customer for a second.
Two plumbers show up on Google:
Who do you trust more?
Most people choose the plumber with a website because it:
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Looks professional
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Shows real work
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Shows reviews
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Explains services
Trust = more calls.
Can I Just Use Facebook Instead?
No.
Facebook pages:
A website is yours.
You control it.
Do I Need a Fancy or Expensive Website?
No.
Plumbers do not need:
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Huge websites
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Complicated designs
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Fancy animations
You need:
You don’t need a extravagant website, you just need a simple affordable plumbing website.
When you’re ready to get your plumbing business online, we have super simple website pricing options with amazing sites for only $99/month!
Website + Google Business Profile = Best Results
This is the winning combo:
Together, they:
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Improve rankings
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Increase calls
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Grow your business
One without the other is leaving money on the table.
Final Answer: Do You Need a Website for Your Plumbing Business?
Yes.
If you want:
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More calls
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Better Google rankings
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More trust
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More jobs
A website is not optional anymore.
It’s part of running a real plumbing business.
